Greater sustainability can help businesses overcome global burdens to growth and deliver trillions in new market value.

Report from the Business & Sustainable Development Commission

Report from the Business & Sustainable Development Commission

Better Business, Better World MENA is part of a series of reports, first launched in January 2017, which makes the business case for the Sustainable Development Goals, or Global Goals—17 objectives to eliminate poverty, improve education and health outcomes, create better jobs and tackle environmental challenges by 2030. The research shows companies pursuing strategies aligned with the Global Goals could open economic opportunities across 60 “hot spots” worth more than US$12 trillion and generate up to 380 million jobs globally by 2030. Better Business, Better World MENA breaks down the estimated US$637 billion of economic value for the MENA region across four key systems:

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Better Business, Better World Middle East & North Africa Report

New report also identifies key market “hotspots” that could generate up to 12.4 million new jobs in the MENA region

CAIRO (4 December 2017) — As countries in the Middle East and North Africa (MENA)[1]look to capitalise on new opportunities and grow their economies, an accelerated and radical shift toward sustainable business strategies could unlock more than US$637 billion and generate 12.4 million jobs across the region by 2030. These opportunities are the focus of Better Business, Better World MENA, a new report from the Business & Sustainable Development Commission published today.